Government extension, social support and farmers' response to climate-adaptive technologies: Insights from a discrete choice experiment.

Farmers in Liaoning Province highly value new crop varieties, with a subsidy-equivalent of about CNY 26/mu, highlighting their preference for production benefits in climate-adaptive technologies.

• Why it matters: Understanding farmers' preferences for climate-adaptive technologies is crucial for designing effective extension programs that enhance resilience and food security amid climate change challenges.
• What they did: Surveying 1,547 maize farmers, the study used a discrete choice experiment to assess preferences and monetary valuations for technology packages, considering attributes like extension services and social support.
• The result: Farmers favor technologies with perceived benefits, while cooperative support and subsidies boost adoption; two distinct groups reveal differing preferences, informing targeted policy optimization.