Opportunities to cultivate trust through communication behaviors.

Effective communication behaviors in clinical encounters can enhance trust and improve participation of underrepresented populations in biobanking, as shown by preliminary findings.

• Why it matters: Building trust is essential to increase diversity in biobank participation, addressing disparities in biomedical research and ensuring more representative data.
• What they did: The study analyzed 20 conversations about returning genetic results, focusing on communication strategies that foster trust during clinical and research interactions.
• The result: Findings suggest that relationship-building communication behaviors are crucial for cultivating trust, which can lead to greater engagement and participation of underrepresented groups.